Bahrain Custom Made.
Kingdom of Bahrain is an island country consisting of a small archipelago centered on Bahrain Island, situated between the Qatar peninsula and the north eastern coast of Saudi Arabia. Bahrain’s population is around 1,566,020. It is 765.3 square Kilometers (295.5 sq. mi) in size, making it the third-smallest nation in Asia after the Maldives and Singapore.
Kingdom of Bahrain has always been a motor enthusiasts market. From high-spec sports cars to custom motorbikes, countries such as Bahrain, Saudi, Kuwait and Qatar have a healthy appetite for the latest and greatest. Specifically, Bahrain is an interesting market since the government itself is encouraging motorsports amongst the population and visitors. No more is this more apparent than the fact that Bahrain, since 2004, has been host to the first Formula 1 race in the Middle East at the Bahrain International Circuit (BIC).
The world-class BIC facility has encouraged a spurt of growth in the motor enthusiasts market, with many car and motorbike brands increasing their involvement with local dealerships in the country and engaging in various track events to promote, test and develop their products.
Since 1998, Euro Motors set out to position itself as the leader in the automotive industry in the Kingdom of Bahrain and has since come a long way with the start of BMW. The world continues to change at a rapid pace. In many countries, individual mobility remains a focus of political regulation and national industrial policy. The shift in society requires new mobility solutions. Volatility has long become a constant in our everyday business. Markets and consumers alike remain uneasy in these periods of economic uncertainty.
To meet these challenges, we formulated our Strategy Number ONE, which aligns the BMW Group with two targets: to be profitable and to enhance long-term value in times of change. And this applies to technological, structural as well as cultural aspects of our company. Since 2007, we have been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers.
Our activities will remain firmly focused on the premium segments of the international automobile markets. Our mission statement up to the year 2020 is clearly defined: the BMW Group is the world’s leading provider of premium products and premium services for individual mobility.
Hence a lot of people have the passion of riding bikes in Kingdom of Bahrain especially when the weather is quite cold between the months of October to April we had to design new features and colors to satisfy all sides of the bike riders.
Between now and then Mr. Ali Al Asfoor (Brand Manager – Euro Motors – Bahrain) had to create his own touches on the bikes. So this BMW R nineT Racer took almost one month and a half until it ended from exhaust, paintings, chroming, etc. but after all this long time it’s one of a kind masterpiece.