<p>You move around the world’s cities and metropolitan regions exactly at the point where each project represents the first step towards the next new idea. And you are also always on the move. We are familiar with this captivating dynamism as we have been applying it for over 10 years to develop solutions and concepts for urban electromobility, something that means far more nowadays than just getting from A to B. It is from this long-term innovative leadership that the BMW CE 04 is launching into a new era of design to seamlessly integrate into your everyday life thanks to its intelligent connectivity solutions – from navigation to clothing. Quite simply #PluggedToLife.</p>To the ScooterConfigure now
LEGO® Technic™ M 1000 RR
Building like no other.
<p>You are driven by the fascinating original. It’s a passion that dominates you. For you, every detail, every millimetre, every technical feature counts. You love this feeling and bring it to life on the street, on the racetrack and now finally also at home: the first M LEGO® model ever and the largest LEGO® Technic motorcycle model to date has been created in close cooperation with LEGO® Technic designers: The LEGO® Technic M RR at a scale of 1:5. The specifications were clear – maximum precision to make what had previously been impossible possible. Parts were designed from scratch if they did not meet the strict requirements, something that was also done with the original. That’s exactly what “Born on the Racetrack. Build at home.” represents. </p>Learn more
R 18 B
<p>The R 18 B brings together full power with BMW Motorrad touring history and the emotional character of the R 18 family. The large front end featuring trim panels on the handlebars and the low windscreen already demonstrate a strong character. The 1802 cc of the black Big Boxer also leave no room for speculation. Still, it’s not all about displacement. The R 18 B goes significantly further. It’s made for customising. Turn it into your unique bike and bring out the #SoulFuel.</p>About the bikeConfigure now
Created with strength and grace
BMW R 18 The Wal by Shinya Kimura
<p>Fuel tanks and jerseys, helmets and tools, calligraphy and photography: the workshop – or rather the wonderful and orderly chaos – of Shinya Kimura, one of the most sought-after customisers in the world (and one of the most interesting ones!), is packed with mementos and astonishing items of all kinds. No more than two or three motorcycles leave his holy halls each year. During his modification projects, he always focuses on only one bike at a time to be fully invested in the project. The flow and harmony as well as the Wabi-Sabi of Japanese aesthetics play a crucial role in this. The patina and the genuine character of the – mostly – old motorcycles are just as important to him as the essence of the future rider. After all, it’s the rider who completes the project. So it’s all the more exciting that this time Shinya has a brand-new R 18 in his workshop and the rider concerned is no less than he himself.</p>Learn more
Equipment range for the R 18 and R 18 Classic expanded
High-grade Option 719 parts for perfect detail customisation available from September 2021
<p>The existing range of optional equipment and the still growing range of Original BMW Motorrad accessories offer many possibilities for customizing the R 18 and R 18 Classic according to your own preferences. With the introduction of the Option 719 parts, BMW Motorrad is now adding features that enable highest-level bike customisation based on historical roots. After all, the internal code "719" at BMW Motorrad already stood for particularly high-quality and exclusive special equipment, unusual special requests and unique items decades ago. The new Option 719 parts will be available from September 2021. </p>Learn more
Defined strength in a straight line
The R 18 Dragster by Roland Sands Design
<p>Roland Sands is known for his daring designs with sports racing influences. He combines styles and knows no limits. When modifying the R 18, he draws inspiration from his father’s drag racing days: He reduces the mighty cruiser to the essentials and gears it up for maximum speed on straight roads. The result is a straight-line dragster with an iconic boxer engine – the R 18 Dragster.</p>Learn more
R 18 Classic
<p><span lang="EN">The R 18 Classic is a modern cruiser with a nostalgic sense of BMW design. It reminds one of the beginnings, of the first cruisers suitable for touring. It also invokes timeless marks of our motorcycle history. The heart of the machine is obviously the boxer with the most displacement we have ever built. It stands for relaxing tours and pure enjoyment.</span></p>About the bikeConfigure now
Made for the city
The BMW Definition CE 04 is seamlessly integrated into your life.
<p>Quickly get from A to B. From work to your friend’s place, from a café to the city. Flexible, spontaneous, always networked: driver, smartphone and the Definition CE 04. Its drive is completely emission-free, the design completely rethought. With the BMW Motorrad Definition CE 04, we are consistently continuing what we started in our first electric maxi-scooter BMW C evolution and the concept bike Concept Link – maximising mobility and pleasure. Electric and emission-free, networked, permanently #PluggedToLife.</p>Learn more
Bahrain Custom Made
Mellow Yellow – A new custom cool
<p>We can’t think of a more fitting way to begin a new year than to put your heart and soal into making something absolutely cool – in this case, BMW Motorrad Head-Honcho Ali Al Asfoor decided that he wanted to sink his teeth into creating yet another memorable masterpiece – a custom BMW R nineT.<br /> If you follow this space regularly, you’d know that this isn’t the first time we’ve featured a bizarre work of two-wheeled art from Ali; a few months ago he created two custom R nineT Models with a “love-it-or-hate-it” paint scheme and a flavor that will appeal to enthusiasts who can acutely appreciate what individual customization is all out.</p> <p> </p> <p><strong>What makes the BMW R nineT unique?</strong></p> <p>Well, the one that you see pictured here has a custom yellow paint job along with a brown saddle and contrasting yellow stitching. But you don’t need details like that to fall in love with a R nineT. Notice the engine justting out frm both sides of the bikes? Tha’s because the R nineT has a Flat-Twin Boxer engine mounted in frame – and that gorgeos looking lump is air-cooled.<br /> Perhaps the best feature about the R nineT is how extensively it can be customized simply by using all-BMW parts; from a single Akrapovic exhaust, to solo seats, to Café-Racer style handle bars, this is one extremely versatile motorcycle.<br /> Owing to its low center gravity, lightweight and an inherent balance by virtue of its engine placement, the nineT is the preferred bike of choice for those with stunt inclinations.</p> <p> </p> <p><strong>Why buy one?</strong></p> <p>Well, if those looks don’t get you to whip out the change, then all ou need to do is hop on and go for a ride- something that local BMW Motorrad distributor is more than happy to rrange when you walk into the showroom.<br /> The BMW R nineT is a sophisticated piece of machinery, but it belies that fact with its relatively simple exterior lines and its user friendliness – even for a novice biker.<br /> Combine this with standard safety features such as anti lock brakes and it’s not that hard a choice – maybe when it comes down to choosing a color perhaps.</p>Learn more
Bahrain Custom Made
BMW R nineT Racer
<p>Kingdom of Bahrain is an island country consisting of a small archipelago centered on Bahrain Island, situated between the Qatar peninsula and the north eastern coast of Saudi Arabia. Bahrain’s population is around 1,566,020. It is 765.3 square Kilometers (295.5 sq. mi) in size, making it the third-smallest nation in Asia after the Maldives and Singapore.</p> <p>Kingdom of Bahrain has always been a motor enthusiasts market. From high-spec sports cars to custom motorbikes, countries such as Bahrain, Saudi, Kuwait and Qatar have a healthy appetite for the latest and greatest. Specifically, Bahrain is an interesting market since the government itself is encouraging motorsports amongst the population and visitors. No more is this more apparent than the fact that Bahrain, since 2004, has been host to the first Formula 1 race in the Middle East at the Bahrain International Circuit (BIC).<br /> </p> <p>The world-class BIC facility has encouraged a spurt of growth in the motor enthusiasts market, with many car and motorbike brands increasing their involvement with local dealerships in the country and engaging in various track events to promote, test and develop their products.</p> <p>Since 1998, Euro Motors set out to position itself as the leader in the automotive industry in the Kingdom of Bahrain and has since come a long way with the start of BMW. The world continues to change at a rapid pace. In many countries, individual mobility remains a focus of political regulation and national industrial policy. The shift in society requires new mobility solutions. Volatility has long become a constant in our everyday business. Markets and consumers alike remain uneasy in these periods of economic uncertainty.</p> <p>To meet these challenges, we formulated our Strategy Number ONE, which aligns the BMW Group with two targets: to be profitable and to enhance long-term value in times of change. And this applies to technological, structural as well as cultural aspects of our company. Since 2007, we have been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers.<br /> </p> <p>Our activities will remain firmly focused on the premium segments of the international automobile markets. Our mission statement up to the year 2020 is clearly defined: the BMW Group is the world’s leading provider of premium products and premium services for individual mobility.<br /> </p> <p>Hence a lot of people have the passion of riding bikes in Kingdom of Bahrain especially when the weather is quite cold between the months of October to April we had to design new features and colors to satisfy all sides of the bike riders.<br /> </p> <p>Between now and then Mr. Ali Al Asfoor (Brand Manager – Euro Motors – Bahrain) had to create his own touches on the bikes. So this BMW R nineT Racer took almost one month and a half until it ended from exhaust, paintings, chroming, etc. but after all this long time it’s one of a kind masterpiece.</p>Learn more
R 1250 GS – Edition 40 Years GS
<p>The BMW GS is a pioneer, combining versatility and a unique riding experience for 40 years. We are celebrating this with the “40 Years GS” edition of the R 1250 GS. In the striking black and yellow look of the legendary R 100 GS, GS history comes alive. The unique design is combined in the R 1250 GS with modern features such as the extended riding modes Pro and the ShiftCam boxer engine. You benefit from superior power and unlimited riding pleasure on any terrain. Whether on or off road, experience the #SpiritOfGS together.</p>About the bikeConfigure now
International GS Trophy 2020.
Experience pure offroad adventure.
<p>Explore the world, master every challenge at the GS, and show your team spirit: The International GS Trophy is an incomparable and challenging motorcycle adventure. More than a dozen teams from all over the world are meeting again in 2020. The riders are in for a treat as this year's venue is New Zealand. There the participants will have the opportunity to experience a unique and once-in-a-lifetime event.<br /> </p>Learn more
M 1000 RR
<p>Your competitive spirit drives you. Your passion dominates and challenges you. The search for more defines every millisecond: pure motorsport. High performance, high-tech materials, the highest-quality workmanship and exclusivity down to the last detail: The M RR is the first M model from BMW Motorrad. Its genes come directly from professional racing. The M RR and M RR with M Competition package offers pure racing technology for the highest performance demands in motorsport and for adrenalin-driven perfectionists on the road. Because #NeverStopChallenging is more than a promise. It’s a commitment. </p>About the bikeConfigure now
A spectacular motorcycle construction from Custom Works ZON.
<p>The Custom Works ZON team from Japan has received numerous awards for their custom bikes. With "Departed", Yuichi Yoshizawa and Yoshikazu Ueda once again cause a stir – and promptly there is the next price. The heart of the machine is the prototype of a completely new type of opposed-twin engine. </p>Learn more
R 18 Transcontinental
<p>The R 18 Transcontinental offers you exclusive and luxurious travelling. As a member of the R 18 family it represents BMW Motorrad’s tradition and is deeply rooted in the here and now: its unmistakeable front end with the tall windscreen and the mighty Big Boxer promise a comfortable, powerful ride for miles. The automatic load compensation feature accurately adapts the chassis to the load applicable to the motorcycle. And thanks to it being prepared for customising you can exactly define your R 18 Transcontinental according to what you will discover on every trip: yourself. Simply put: classic #SoulFuel. </p>About the bikeConfigure now
F 900 R
<p>The puristic and powerful design of the F 900 R simply demands to be challenged. This dynamic roadster gives you the opportunity to get the adrenaline racing. The F 900 R responds with precision and accuracy. This means that you can engage its power intuitively, as if translating your thoughts directly into riding pleasure. The F 900 R also fully supports you with its lighting technology, connectivity, and safety – far more than the rest.</p> <p>Climb on, get going, #NeverStopChallenging.</p>About the bikeConfigure now
Works of art on two wheels.
Customizers transform bikes into unique items.
<p>He is an originator, a designer, an aesthete: the customizer gives the standard motorcycle an unmistakeable face and a soul. Each and every one of his creations is a work of art. New colours, new shapes. Other materials, other mechanics. It attracts all the looks and makes your heart beat faster. </p>Learn more
<p>The new R 18 invokes our history and the iconic hallmarks of our brand which we have worked very hard on. The result: a cruiser that is full of character boasting a boxer engine with the most displacement that we have ever built as well as timeless design features.</p>About the bikeConfigure now
Propellant for your soul
R nineT modifications from the most renowned customizers
<p>The R nineT is the perfect basis for an individual modification: in just a few short steps, its rear end transforms from a two-seater to a solo, and thanks to the separation between vehicle and engine electronics, gearheads have practically no limits in terms of what they can do. The most widely renowned customizers have run riot on the R nineT. With their unmistakable signatures, they show what can be done with expertise and the modern classic boxer. Curtains up for the Soulfuel bikes! </p>Learn more
Bavarian combiners in Italy.
Curtains up for the BMW Motorrad Concept 9cento.
<p>It's the stage for aesthetics, elegance and timeless design: at the Concorso d’Eleganza Villa d’Este at Lake Como, unforgotten motorcycle classics stand alongside new concept vehicles and win over the hearts of the audience. The perfect place to introduce new ideas and designs at the traditional event. Showtime for the world premier of the BMW Motorrad Concept 9cento. </p>Learn more