<p>You move around the world’s cities and metropolitan regions exactly at the point where each project represents the first step towards the next new idea. And you are also always on the move. We are familiar with this captivating dynamism as we have been applying it for over 10 years to develop solutions and concepts for urban electromobility, something that means far more nowadays than just getting from A to B. It is from this long-term innovative leadership that the BMW CE 04 is launching into a new era of design to seamlessly integrate into your everyday life thanks to its intelligent connectivity solutions – from navigation to clothing. Quite simply #PluggedToLife.</p>To the ScooterConfigure now
Made for the city
The BMW Definition CE 04 is seamlessly integrated into your life.
<p>Quickly get from A to B. From work to your friend’s place, from a café to the city. Flexible, spontaneous, always networked: driver, smartphone and the Definition CE 04. Its drive is completely emission-free, the design completely rethought. With the BMW Motorrad Definition CE 04, we are consistently continuing what we started in our first electric maxi-scooter BMW C evolution and the concept bike Concept Link – maximising mobility and pleasure. Electric and emission-free, networked, permanently #PluggedToLife.</p>Learn more
G 310 GS - Edition 40 Years GS
<p>For 40 years, the BMW GS has combined versatility and boundless adventure. We are celebrating that this year with the "40 Years GS" edition of the G 310 GS. In the black and yellow look of the legendary R 100 GS, it brings the GS history to life: spontaneous, light-hearted and equipped with the typical GS Flyline. Thanks to Ride by Wire, it will confidently take you through the city and beyond. With this bike, you can clock up those miles effortlessly, experience pure riding fun from the first turn of the throttle grip – and feel the #SpiritOfGS in every kilometre.</p>About the bikeConfigure now
Equipment range for the R 18 and R 18 Classic expanded
High-grade Option 719 parts for perfect detail customisation available from September 2021
<p>The existing range of optional equipment and the still growing range of Original BMW Motorrad accessories offer many possibilities for customizing the R 18 and R 18 Classic according to your own preferences. With the introduction of the Option 719 parts, BMW Motorrad is now adding features that enable highest-level bike customisation based on historical roots. After all, the internal code "719" at BMW Motorrad already stood for particularly high-quality and exclusive special equipment, unusual special requests and unique items decades ago. The new Option 719 parts will be available from September 2021. </p>Learn more
Defined strength in a straight line
The R 18 Dragster by Roland Sands Design
<p>Roland Sands is known for his daring designs with sports racing influences. He combines styles and knows no limits. When modifying the R 18, he draws inspiration from his father’s drag racing days: He reduces the mighty cruiser to the essentials and gears it up for maximum speed on straight roads. The result is a straight-line dragster with an iconic boxer engine – the R 18 Dragster.</p>Learn more
Bahrain Custom Made
Mellow Yellow – A new custom cool
<p>We can’t think of a more fitting way to begin a new year than to put your heart and soal into making something absolutely cool – in this case, BMW Motorrad Head-Honcho Ali Al Asfoor decided that he wanted to sink his teeth into creating yet another memorable masterpiece – a custom BMW R nineT.<br /> If you follow this space regularly, you’d know that this isn’t the first time we’ve featured a bizarre work of two-wheeled art from Ali; a few months ago he created two custom R nineT Models with a “love-it-or-hate-it” paint scheme and a flavor that will appeal to enthusiasts who can acutely appreciate what individual customization is all out.</p> <p> </p> <p><strong>What makes the BMW R nineT unique?</strong></p> <p>Well, the one that you see pictured here has a custom yellow paint job along with a brown saddle and contrasting yellow stitching. But you don’t need details like that to fall in love with a R nineT. Notice the engine justting out frm both sides of the bikes? Tha’s because the R nineT has a Flat-Twin Boxer engine mounted in frame – and that gorgeos looking lump is air-cooled.<br /> Perhaps the best feature about the R nineT is how extensively it can be customized simply by using all-BMW parts; from a single Akrapovic exhaust, to solo seats, to Café-Racer style handle bars, this is one extremely versatile motorcycle.<br /> Owing to its low center gravity, lightweight and an inherent balance by virtue of its engine placement, the nineT is the preferred bike of choice for those with stunt inclinations.</p> <p> </p> <p><strong>Why buy one?</strong></p> <p>Well, if those looks don’t get you to whip out the change, then all ou need to do is hop on and go for a ride- something that local BMW Motorrad distributor is more than happy to rrange when you walk into the showroom.<br /> The BMW R nineT is a sophisticated piece of machinery, but it belies that fact with its relatively simple exterior lines and its user friendliness – even for a novice biker.<br /> Combine this with standard safety features such as anti lock brakes and it’s not that hard a choice – maybe when it comes down to choosing a color perhaps.</p>Learn more
F 750 GS - Edition 40 Years GS
<p>The success story of the GS begins in the 80's: Since then, it has stood for curiosity and boundless adventure. The F 750 GS “40 Years GS” edition celebrates this attitude to life: It is an homage to the history of the GS and bears the striking black-yellow of the legendary R 100 GS. Today, as before, it can be identified by its powerful GS flyline. The technical features of the F 750 GS – like its Pro and DTC riding modes – provide control while making your ride enjoyable. There is nothing standing in the way of adventure: Write your own history, be part of the community, and live the #SpiritofGS.</p>About the bikeConfigure now
Bahrain Custom Made
BMW R nineT Racer
<p>Kingdom of Bahrain is an island country consisting of a small archipelago centered on Bahrain Island, situated between the Qatar peninsula and the north eastern coast of Saudi Arabia. Bahrain’s population is around 1,566,020. It is 765.3 square Kilometers (295.5 sq. mi) in size, making it the third-smallest nation in Asia after the Maldives and Singapore.</p> <p>Kingdom of Bahrain has always been a motor enthusiasts market. From high-spec sports cars to custom motorbikes, countries such as Bahrain, Saudi, Kuwait and Qatar have a healthy appetite for the latest and greatest. Specifically, Bahrain is an interesting market since the government itself is encouraging motorsports amongst the population and visitors. No more is this more apparent than the fact that Bahrain, since 2004, has been host to the first Formula 1 race in the Middle East at the Bahrain International Circuit (BIC).<br /> </p> <p>The world-class BIC facility has encouraged a spurt of growth in the motor enthusiasts market, with many car and motorbike brands increasing their involvement with local dealerships in the country and engaging in various track events to promote, test and develop their products.</p> <p>Since 1998, Euro Motors set out to position itself as the leader in the automotive industry in the Kingdom of Bahrain and has since come a long way with the start of BMW. The world continues to change at a rapid pace. In many countries, individual mobility remains a focus of political regulation and national industrial policy. The shift in society requires new mobility solutions. Volatility has long become a constant in our everyday business. Markets and consumers alike remain uneasy in these periods of economic uncertainty.</p> <p>To meet these challenges, we formulated our Strategy Number ONE, which aligns the BMW Group with two targets: to be profitable and to enhance long-term value in times of change. And this applies to technological, structural as well as cultural aspects of our company. Since 2007, we have been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers.<br /> </p> <p>Our activities will remain firmly focused on the premium segments of the international automobile markets. Our mission statement up to the year 2020 is clearly defined: the BMW Group is the world’s leading provider of premium products and premium services for individual mobility.<br /> </p> <p>Hence a lot of people have the passion of riding bikes in Kingdom of Bahrain especially when the weather is quite cold between the months of October to April we had to design new features and colors to satisfy all sides of the bike riders.<br /> </p> <p>Between now and then Mr. Ali Al Asfoor (Brand Manager – Euro Motors – Bahrain) had to create his own touches on the bikes. So this BMW R nineT Racer took almost one month and a half until it ended from exhaust, paintings, chroming, etc. but after all this long time it’s one of a kind masterpiece.</p>Learn more
International GS Trophy 2020.
Experience pure offroad adventure.
<p>Explore the world, master every challenge at the GS, and show your team spirit: The International GS Trophy is an incomparable and challenging motorcycle adventure. More than a dozen teams from all over the world are meeting again in 2020. The riders are in for a treat as this year's venue is New Zealand. There the participants will have the opportunity to experience a unique and once-in-a-lifetime event.<br /> </p>Learn more
A spectacular motorcycle construction from Custom Works ZON.
<p>The Custom Works ZON team from Japan has received numerous awards for their custom bikes. With "Departed", Yuichi Yoshizawa and Yoshikazu Ueda once again cause a stir – and promptly there is the next price. The heart of the machine is the prototype of a completely new type of opposed-twin engine. </p>Learn more
F 850 GS - Edition 40 Years GS
<p>The BMW GS is an icon, a true pioneer. For over 40 years, it has combined versatility with a unique riding experience. We are celebrating the anniversary with the F 850 GS "40 Years GS" edition. Its black-yellow look invokes the legendary R 100 GS, bringing 40 years of GS history to life. The striking flyline shows off its GS genes. And thanks to its precise and dynamic technical features, such as the enhanced Pro riding modes, it is the master of every route. Whether on or off road, experience the #SpiritofGS together.</p>About the bikeConfigure now
Works of art on two wheels.
Customizers transform bikes into unique items.
<p>He is an originator, a designer, an aesthete: the customizer gives the standard motorcycle an unmistakeable face and a soul. Each and every one of his creations is a work of art. New colours, new shapes. Other materials, other mechanics. It attracts all the looks and makes your heart beat faster. </p>Learn more
F 850 GS Adventure - Edition 40 Years GS
<p>Since 1980, GS has stood for unique motorcycles that are part of every adventure. We are celebrating this year with the "40 Years GS" edition. It is an homage to the history of the GS and invokes the unique look of the legendary R 100 GS while also utilising the latest technology. A true F 850 GS Adventure with striking flyline and balanced GS ergonomy. With this bike, you can conquer new terrain, take on any adventure, be part of a unique community and live the #SpiritofGS.</p>About the bikeConfigure now
Propellant for your soul
R nineT modifications from the most renowned customizers
<p>The R nineT is the perfect basis for an individual modification: in just a few short steps, its rear end transforms from a two-seater to a solo, and thanks to the separation between vehicle and engine electronics, gearheads have practically no limits in terms of what they can do. The most widely renowned customizers have run riot on the R nineT. With their unmistakable signatures, they show what can be done with expertise and the modern classic boxer. Curtains up for the Soulfuel bikes! </p>Learn more
R 1250 GS – Edition 40 Years GS
<p>The BMW GS is a pioneer, combining versatility and a unique riding experience for 40 years. We are celebrating this with the “40 Years GS” edition of the R 1250 GS. In the striking black and yellow look of the legendary R 100 GS, GS history comes alive. The unique design is combined in the R 1250 GS with modern features such as the extended riding modes Pro and the ShiftCam boxer engine. You benefit from superior power and unlimited riding pleasure on any terrain. Whether on or off road, experience the #SpiritOfGS together.</p>About the bikeConfigure now
R 1250 GS Adventure - Edition 40 Years GS
<p>Pioneer through and through: For four decades, the GS has stood for a longing for vastness and boundless adventure. The R 1250 GS Adventure in the 40 Years GS edition celebrates this #SpiritOfGS: It is a homage to the GS history. In striking black and yellow, it is reminiscent of the iconic R 100 GS and impresses with its state-of-the-art technology and equipment. With the R 1250 GS with its powerful BMW ShiftCam boxer engine and new features, you will overcome limits, effortlessly reach the most distant destinations and be part of a unique community.</p>About the bikeConfigure now
Bavarian combiners in Italy.
Curtains up for the BMW Motorrad Concept 9cento.
<p>It's the stage for aesthetics, elegance and timeless design: at the Concorso d’Eleganza Villa d’Este at Lake Como, unforgotten motorcycle classics stand alongside new concept vehicles and win over the hearts of the audience. The perfect place to introduce new ideas and designs at the traditional event. Showtime for the world premier of the BMW Motorrad Concept 9cento. </p>Learn more
R nineT Urban G/S - Edition 40 Years GS
<p>The black and yellow design of the “40 Years GS Edition” is a homage to the legendary first touring enduros from BMW Motorrad. And the R 100 GS leads the way. The striking accents are clearly reminiscent of the machine that was quickly given the nickname “Bumblebee” back then. In today’s R nineT Urban G/S “40 Years GS Edition”, the milled Option 719 cylinder head covers and the yellow hand protector prove the attention to detail. The off-road tyres and the raised Scrambler exhaust complete the look and are a visual reminder of 40 years of eventful GS history.</p>About the bikeConfigure now
Soul-searching in the metal.
A futuristic work of art from Blechmann.
<p>Bernhard Naumann is also known as the Tin Man in the customising scene. He primarily creates sheet metal parts for custom bikes that are reminiscent of futuristic art. When he gets an R nineT, he does precisely what shouldn't be done. </p>Learn more
I chase excitement.
Curiosity and enthusiasm are what drive Isaac Johnston.
<p>He's his own boss. Years ago, Isaac Johnston traded his office job for a life as a storyteller and lifestyle photographer. Today, the American from Montana lives for unexpected experiences and loves exciting and inspiring places. Above all, nature holds a special allure for him. </p>Learn more